Corporate films from filmforbusiness: Approach and structure

Image films can be used very well in almost all areas of the sales process. The most universal and effective advertising tools you can imagine.

Having a professional image film is high on the wish list of ambitious marketing managers . No wonder, because image films can be used very well in almost all areas of the sales process. In our view, however - and our experience from over 100 image film projects , the prominent placement of your film is < strong> most importantly films on your own homepage. Homepage the most important. That is why we pay attention to the expectations of your customers and the viewing and user habits of the visitors when it comes to video production, video production Your website website in a very special way.

Also on the i-Pad of your sales staff your image film can play an important role. Even after many appointments, he does not forget important details, he measures. We have this approach through Many projects continuously optimized. It is an excellent icebreaker guarantor for optimal results in the sense of the task of our customers. In addition to the film idea and he the professional design , the structure of an image film does not play a role underestimating role for the "usability", that is the utility for the viewer - and of course for the dramaturgy . It ensures that your values ​​never get bored and that your philosophy is always told exactly the same without any signs of wear. As a link in your email signature, it unobtrusively transports your messages to your existing customers. & Nbsp;

Your image film is viewed with interest from the first to the last minute.

Production of corporate films

We have continuously optimized our approach through many image films. It is a guarantee for optimal results in terms of the task of our customers and guarantees an optimal price and performance ratio. When producing image films, we pay particular attention to the expectations of your customers, as well as the viewing and user habits of visitors to your website.


The structure of our image films follows a proven concept

The first 7 seconds of your image film - the important first impression. We can not resist that we judge other people by the gut.

Even the coolest analyst is first of all humans and works after a genetic program, which we kept still from the gray past. At the time, this program was vital, because it enabled us to make the lightning quick decision whether a friend or an enemy stood in front of us. Even today, this program still works in us - and it's what triggers the incredibly strong and immovable effect, the so-called first impression on other people.

That's exactly what happens in the first 7 seconds of your movie. We love cinema! And you can tell that especially at the beginning of our films. Here we most consistently use our film Kunow-How. That's why the first impression that all our films leave behind is professionalism. This high-quality impression involuntarily connects the viewer with the quality of your company and your products.

The middle of your film - "Infotainment"

Generally speaking, image films are a mixture of advertising film and information film. We add another ingredient to this mix: authenticity. Nothing seems less credible than exaggerated advertising film aesthetics. Nothing is more boring than pure information. Due to the high proportion of so-called "Realfilm", ie the film footage in your production and in your company, our films not only look very authentic, they are so Company and your products deepened.This film section also determines the film length.


The first 30 seconds - your performance in a nutshell

The first 7 seconds of your film are over and have made your prospects curious. Now you have the maximum attention of your prospect. Next, your corporate video has to deliver facts. What do you stand for? What are your products? Why should customers buy from you and not elsewhere? The answers to these questions indicate the content of the first 30 seconds of your film.

Especially on the Internet, films are usually no longer viewed on first contact. Afterwards, the interested party knows if your products are suitable for him and if he likes your company in general. If your services are interesting for your potential customer, then he will continue to watch your corporate video. If they are not, then your company has at least left a very positive impression. In the first 30 seconds your achievements should be summed up. Fast and clear communication is appreciated by customers, potential new apprentices and potential new employees alike.

Image film structure

In addition to the film idea and the professional design, the structure of an image film plays a role that should not be underestimated for "usability", i.e. the utility value for the viewer - and of course for the dramaturgy. It ensures that there is no boredom and that your image film is viewed with interest from the first to the last minute. If you want to create a successful corporate film, you should consider these six basics when creating an image film.

Always the “best” first.
Look for an interesting beginning to the film. Then the viewer stays on the ball longer. A good recipe is, for example, to simply put the best and most exciting sequence in front of the design and only continue it later.

Communicate crystal clear.
When describing your services, you should tell the most important points briefly - and in clear, concise language. Get to the point quickly, make the customer curious and leave all further descriptions of your homepage.

Address your customers directly.
Business is still done between people. In your film, you can give your prospects the opportunity to get to know you casually. Statements or interviews are actually mandatory.

Content is king.
This also applies to image films. Films are always interesting when you show something you haven't seen before, or at least haven't seen it from this or that angle. Put these thoughts at the center of your conception and your film will add value to your audience.

Don't reveal too much.
If you completely answer all the questions a potential customer could have for you in your corporate video, take the chance of personal contact. Better to just make the customer curious. This increases the chance of inquiries and inquiries.

Don't try to be "funny".
It is well known that humor is not distributed equally, and it also varies completely from person to person. Better not take any chances. Be serious. Nobody places orders just because they think a company is particularly funny.

Excerpt from the specialist article "Image films: The most effective advertising instruments you can think of" by Martin Spieß from April 24th, 2020. You can find the full article in "". Here is the original article.

Which length should an image film have?

Our approach: An image film should have exactly the length needed to tell everything that is important and interesting. To produce real situations cinematically highest quality, that we can do best. Our many years of experience in the field of high-quality TV documentations pays off here. Clear language, coherent detail shots and flowing film editing. A combination that lets customers understand their performance and never gets boring.


The end of the film - this is where your new business relationship begins

The end of your image film has a special role to play. In order to turn your prospective customer into a customer, interviews and statements from service providers of your company are actually mandatory. You breathe life into your film and give your company a face. These so-called "Original Sounds" can be distributed throughout the movie, but are most effective at the end, making it the right place for anything that gives the potential customer security, your company size in numbers, your history, and your business philosophy

The last impression is almost as important as the first one - address the customer directly, invite him and give him a smile - now you have the chance, because in your corporate video you have the last word.


Why is the end of your image film so important?

The end of your movie is almost as important as the beginning. Your image film must give the viewer of this site security and confidence in your performance. Mostly the end of the movie is watched shortly before the final decision for or against your offer. The importance of the final sequences of your film is about as high as the imprint of your homepage. The imprint is after the start page usually the most clicked page and is always looked at, if the interested party wants to know exactly who he is dealing with. So then, when he has weighed all for & again. A well-kept imprint is often crucial in the award of the contract. Just like the end of your corporate video.

Your image film can also play an important role on the i-Pad of your sales staff.

Image films can be used very well in almost all areas of the sales process.

In our view, however, the most important thing is the prominent placement of your film on your own homepage. That is why we pay particular attention to the video production, the expectations of your customer, and the viewing and user habits of visitors to your website.

Image film can also be used on the i-Pad of your sales staff to play an important role. Even after many appointments, he does not forget important details, he is an excellent icebreaker and he ensures that your values ​​and your philosophy are always told exactly the same without any signs of wear and tear. As a link in your email signature, it unobtrusively transports your messages to your existing customers. 

The Prices of our image films vary depending on the film length and the desired quality. Once the appropriate classification has been made, the cost of an image film can be calculated very precisely in minutes. In our online calculator you can get a first, already very precise overview.

Camera technology

In the production of our image films, we rely on camera systems that are not only the benchmark in terms of quality and resolution. When deciding for or against a system, other factors also play an important role for us, for example reliability is an important criterion for reliably creating high-quality image films. In addition, there is the handiness in the most varied of shooting situations and of course the flexibility of the camera.


The high-end camera Sony FS7

If you are looking for a film camera that not only meets these criteria, but surpasses them, you cannot ignore the SONY FS7. This camera is used in most of our productions. The following reasons are decisive for this:

  • The Sony lens system allows the use of Sony lenses and third-party providers such as "ZEISS" alike. There are no limits to creativity.
  • High-speed recordings can turn everyday actions into elegant movements.
  • From freestyle skiing to spray water to pyrotechnics: The FS7 enables time-lapse effects in which the clouds fly by or flowers bloom before our eyes.
  • Sony has equipped the PXW-FS7 for demanding applications.
  • The magnesium frame is hard and yet extremely light. Buttons, buttons, and other parts are sealed to prevent dust and water spray from entering the case.
  • With a high-speed 4K camera, cooling is extremely important.
  • In areas of application such as interviews, the high-quality integrated sound recording enables the simultaneous use of an external microphone to record ambient noise, the integrated microphone for comments by the cameraman and two optional wireless microphones of the UWP series for the interviewer and his conversation partner.


The flexible one: CANON EOS7 Mark II.

Another camera we like to use is the CANON EOS7 Mark II. Canon was the first manufacturer to make the wonderful "film look" available in a very low price segment. Classic SLR cameras mostly use a recording sensor that comes very close to the classic 35mm cinema format. The cinema look is then created in the interaction of the corresponding optics with this recording sensor size. When Canon added film functionality to its SLR cameras, it broke the dam. As a result, film enthusiasts were able to create films with a cinema look using a camera that could be bought in an ordinary electronics store. At least from a technical point of view.


This step also made the production of image films considerably cheaper. We use the EOS very often because of its handy size. Movements and unusual perspectives are much easier to create with this camera than in the past. This is also a factor which makes the creation of image films considerably cheaper. Whether on the street or in the studio - the EOS 7D Mark II proves itself in every shooting situation.

  • Its weatherproof seals protect the EOS 7D Mark II against dust and moisture and the robust magnesium alloy housing gives it additional durability.
  • With functions customary in the industry, she takes film projects to a whole new level.
  • Full HD slow motion sequences at 60 fps


Post production

The editing of an image film after the shooting is called "post-production". This includes the cut, the color correction, as well as the incorporation of visual effects. Not to forget: voice recordings and dubbing. The duration of post-production for an average corporate film with a length of 3 minutes usually takes about 2-4 weeks at filmforbusiness.

In order to tell your story, we rely on intelligent tools, especially in post-production. In our opinion, Adobe is the means of choice, because today you no longer only need an effective film editing program. In order to produce contemporary films, you need graphics, motion effects and high quality music. For a long time it was only possible to process and merge these different media with different and specialized programs.

Adobe has untied these complicated workflows and created a composer with the Creative Cloud that no longer sets any limits to creativity. And all at a price that shocked the industry. Especially the competitors .... The cloud-based editing program Premiere Pro has become the industry standard for professional video production for film, TV and the web. Creative tools, the interaction with other programs and services from Adobe and the power of Adobe Sensei turn footage into successful stories.

Main advantages:

  • Drawings. Logos. Fonts. Everything perfectly scalable.
  • Networked and cloud-based workflows allow you to edit your film from anywhere in the world.
  • Any camera. Any format. Any platform: Adobe Premiere really does handle everything. Incidentally, also your existing archive recordings.

Good examples for image films - our references.

Corporate films, commercials and image films for a wide variety of industries.

"Film" can no longer be ignored in modern marketing. On the ipad of your external agency, at the trade fair and of course on your homepage, you tirelessly tell your customers about the advantages of your company. We have been busy adapting our projects to the rapid changes in the internet, the viewing habits of your customers and the many new film trends for more than 15 years. "Explanatory videos" are currently the most interesting topic. Regardless of these trends, one thing is always in the focus of our efforts when designing your corporate film: Your image film or your commercial must always be designed in such a way that the viewer remains interested from the first to the last minute and that contact is made at the end of the film Your company is looking for.